BIOGRAPHY
Based in New York City but originally from Los Angeles, Matt spent his 20s as an advertising creative director in Australia. He then left the industry to pursue photography and was soon awarded Canon Australian Professional Photographer of the Year. With his photographs appearing in
Luerzer's Archive, Communication Arts, Cannes and D&AD, Matt was soon back in America and shooting full time with clients like
Saatchi's, Rolling Stone magazine and New York magazine.
Matt's work is known for its richness in colour and character as well as for his unique post-production technique. His first book, Encounters, was released in 2007 to great reviews. In Matt's personal projects he loves documenting
people and their stories.
Commercially, Matt shoots for some of
the most respected agencies and magazines both in America and abroad. His fine art exhibits
regularly and has been hung in galleries in New York, Los Angeles, London, Dubai, Australia and Paris.
INTRODUCTION
I've been an observer of people and sensitive to my surroundings my whole life. I grew up in artistic environment: painting, drawing, writing and making music. Creative people always want to share something of what they see with the rest of the world and they'll find any tool to allow them to do that. For me, photography was never just about an aesthetic - a beautiful landscape or the way the light hits a piece of glass - it was always very much about an affinity with society. People have different ways of behaving and expressing themselves and these differences are visual.
To me, photography is not so much about the process. There are many fellow
photographers out there who are into the equipment - the look of it,
the bells and whistles of the most up-to-date camera or old-school way of shooting film with a large-format camera, which is a production just to set up. this is
all cool - photography should be enjoyable or why get into it in the first place? But for me it's about the end result. I want a camera that is an extension of my creativity; something I can use to find, frame and capture my 'pages' of the story with little effort. And so the
DSLR is my tool. It fits in one hand, can b
e snapped in a heartbeat,
allows me to see its results and experiment or, if necessary, correct on the fly. It has changed the way I work and had given me the freedom to do more and better photography.
The DSLR has already digitised the image for convenient transfer into my computer, where the other aspect of my photography takes place. Post-production is a big part of photography today, whether you simply want to colour-correct, put a better version of a head on to a perfectly formed body, or, like myself, transform the image into a mood and feel that reality just can't deliver alone. The digital process has allowed me the best luxury a photographer can have: the freedom not to compromise a vision and to have full control over every shot from shutter to print.
The DSLR is not only my most valued tool, it is also now an extension of me. I can get it to act and react with minimal effort and, for me, that is where effortless storytelling and photography come in. I can spend less time thinking and fiddling and more time feeling and doing.
EQUIPMENT
Camera - Canon EOS - 1Ds Mark II; Fujifilm FinePix S2 Pro; Nikon D100
Lenses - Canon 24-85mm f/1.8L; 50mm f/1.2; 85mm f/2.8
Lighting gear - 3 Canon 580EX Speedlites; Canon infrared triggers
Accessories - three 20inch white satin reflective umbrellas; Manfrotto portable light stands; umbrella adaptors for the light stands; Epson card reader
Bags - Lowepro backpack (with computer pouch)
When shooting on location I like to travel with the most portable yet effective kit. To me, the Canon stable of equipment works best. The zoom lens is my hero as it's crisp and gives me the freedom to zoom in or out quickly and frame the shot without having to move myself.
The 580EX Speedlites are quite powerful and allow me to shoot both a head-and-shoulders shot and a group of a few people without needing any extra lighting gear. The umbellas I use are satin, which gives me a crisp yet soft skin quality so there are no harsh shadows but still lots of detail in the textures.
My Lowepro backpack manages to carry everything I need, including my computer, without me having to check it in at the airport as baggage. It saves me from hauling excess equipment while travelling. I have an Epsom card reader, which I take on more remote location shoots when I don't want to risk bringing the computer along. This works nicely as a portable hard drive as well as a viewing device with an ample image area. The Manfrotto light stands are quite robust while being the most portable, collapsible stands in their range. They are also easy to pack on the side of my backpack.